Downloadable Toolkits

Overview

From October 22nd to December 1st, #WATCHTHEVOTEATL’s social media campaign achieved impressive results. Over the course of the campaign, 149 organic posts were published across platforms to keep our audience informed and engaged. These posts reached 10,223 people across Instagram, Facebook, and TikTok, generating 21,161 impressions.

Engagement was strong, with 1,041 likes, shares, and comments, and we welcomed 114 new followers into our community of informed voters. Notably, our Instagram Reels featuring Evan Malbrough’s incident report breakdowns, data posts, and #WATCHTHEVOTEATL recap quotes and reels garnered the highest engagement, proving especially impactful.

These results are meaningful given that this campaign was 100% organic, underscoring the power of our community to drive awareness and action around voting.